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Online Appeal Notes 11-20-09--first conference call
Online Appeal Notes 12-04-09--second conference call
Contents
Final Draft for Online Appeal to Individuals
Subject of Email: "Feed the Roots, Grow Our Movements! US Social Forum 2010"
Dear First Name
Join the US Social Forum process for transformative social change! From June 22-26, 2010, the USSF will gather at Cobo Hall and Hart Plaza in Detroit, providing an open space for people and groups to blend their ideas and energy. The USSF 2010 in Detroit is expected to be twice the size of the 2007 forum in Atlanta. That's twice as many young people. Twice as many participating groups. Twice as many experiences of what the alternatives to corporate power look like.
Join us in making an end of the year donation to the success of the 2010 US Social Forum https://community.ussf2010.org/donate
¡Únase al proceso del Foro Social de los EEUU (FSEEUU) por el cambio social transformativo! Desde el 22 al 26 de Junio, 2010, el FSEEUU se reuinirá en Cobo Hall y Hart Plaza en Detroit, para proveer un espacio abierto donde el pueblo y los grupos puedan mezclar sus ideas y su energía. Se espera que el FSEEUU 2010 en Detroit será dos veces más grande que el foro del 2007 en Atlanta. Eso significa doble el número de participantes jóvenes. Doble el número de grupos participantes. Dos veces más experiencias que como se vive las alternativas al poder corporativo.
Únase con nosotr@s en hacer una donación al FSEEUU para el final del año. https://community.ussf2010.org/donate
Grassroots Ownership
The power of the US Social Forum comes from the people it brings together and the spaces and encounters it makes possible. With you, we can bring to Detroit our visions for a more holistic, sustainable world and lay out strategies to make movement building happen. With you, we can use our knowledge and experience to stimulate concrete actions for change. With you, we can take this opportunity to build visions IN and WITH Detroit, strengthening communities and leaving something sustainable behind. With you, we can reinvent politics and promote alternative practices and initiatives that build another US. And together we can make it happen!
Propiedad de las Bases El poder del Foro Social de los EEUU nace de los pueblos que reúne y los espacios y encuentros que hace posible. Contigo, podemos llevar a Detroit nuestras visiones para un mundo mas integral y sostenible, y enmarcar estrategias para hacerlo una realidad. Contigo, podemos usar nuestra sabiduría y experiencia para estimular acciones concretas por el cambio. Contigo, podemos reinventar las politicas y promover prácticas e iniciativas alternativas que construyen un OTRO EEUU. ¡Juntos, podemos hacerlo!
Raise Money to Raise Movements! Through our far-reaching grassroots fundraising efforts, your contribution will bring our movements together in a historic process of broad consultation and collaboration. We are working to create a space for social movement organizations and grassroots activists, especially people of color and those from low-income groups and poor regions of the U.S. and its territories, to come up with the people’s solutions to our local, regional and national crises.
Levantar Fondos para Levantar Movimientos! Por medio de nuestros esfuerzos de gran alcance para recaudar fondos de las bases, su contribución les unirá a nuestros movimientos en un proceso historico de consultación y colaboración amplia. Luchamos para asegurar que cualquier persona que quiera participar puede hacerlo. Estamos trabajando para crear un espacio para organizaciones del movimiento social y activistas de base, especialmente gente de color y personas de grupos de bajo ingreso y regiones pobres de los EEUU y sus territorios, para encontrar soluciones de los pueblos a nuestros crisis locales, regionales y nacionales.
Don’t miss this opportunity to be a part of movement history!
No se pierda esta oportunidad de ser parte de esta historia del movimiento!
Please spare some CHANGE for the US Social Forum! You can give a one-time gift or sign up to give monthly contributions. We are happy to accept donations of any size, from $5 to $5,000! Click here to donate. https://community.ussf2010.org/donate
Por favor preste su CAMBIO para el Foro Social de los EEUU! Para mayor información, recursos de la recaudación de fondos de base, o para donar online, visite: https://community.ussf2010.org/donate
You can also help us with friend-raising - use our website to tell 10, 25 or 50 friends about your commitment to supporting the Detroit Social Forum. (link to invite people)
También nos puede ayudar con la recaudación de amigos: use nuestro sitio de web para informarles a 10, 25 o 50 de sus amigos sobre su compromiso de apoyar el Foro Social de Detroit.
For more information, grassroots fundraising resources, or to donate online, visit: www.ussf2010.org
Para más información, recursos sobre la recaudacion de fondos de base, o para donar en linea, visite: www.ussf2010.org
Our goal is to celebrate the first 100 donors for the 2010 Social Forum on January 1st, to start the year off right. Help us reach that goal by donating here. https://community.ussf2010.org/donate
Nuestra meta es celebrar los primeros 100 donantes para el Foro Social 2010 en el 1 de Enero, para empezar el año en buen camino. Ayúdenos a alcanzar esa meta mediante su donación aquí. https://community.ussf2010.org/donate
Thank you, Gracias,
Co-Chairs of the USSF Resource Mobilization Working Group Michael Leon Guerrero, Grassroots Global Justice Priscilla Hung, Grassroots Institute for Fundraising Training Genaro Rendon, Southwest Workers Union
Funder/Movement Initiative Millie Buchanan, Jessie Smith Noyes Foundation Sarah Christensen, Solidago Foundation Jeff Furman, Ben & Jerry's Foundation Mark Randazzo, Funders Network on Trade and Globalization
PS: We could really use your generous contributions before Dec. 31st. We also need your participation. Registration for the USSF will begin in early 2010. In the meantime, please visit us online to check out all the opportunities for how to get involved. All of us are necessary.
Es seguro que necesitamos sus contribuciones generosas antes del 31 de Diciembre. También necesitamos su participación. La registración por el FSEEUU empezará en los principios del 2010. Por mientras, visítenos en el web para echar un vistazo a todas las oportunidades de cómo involucrarse. Tod@s somos necesari@s.
SIDE BAR Thanks to everyone who participated in the consulta process. From your advice and guidance, we have gathered the necessary feedback to construct the Workshop Tracks that will best connect the plurality of cultures, generations, and political traditions who are building for Detroit.
Gracias a tod@s que participaron en el proceso de la consulta. Por medio de sus comentarios y perspectivas, tenemos ya la información necesaria para construir las Pistas de los Talleres que conectarán de la mejor manera la pluralidad de las culturas, las generaciones, y las tradiciones políticas que están construyendo para Detroit.
From Seattle to Detroit: 10 Lessons for Movement Building on the 10th Anniversary of the WTO Shutdown Stephanie Guilloud of Project South highlights personal and political reflections on the WTO shutdown as a major turning point in movement building in the US. Click here to read the article.
Desde Seattle a Detroit: 10 Lecciones para la Construccion de Movemientos en el 10 Aniversario del WTO Shutdown Stephanie Guilloud de Project South ofrece reflecciones personales and politicas sobre el cierre de la OMC como un punto de inflexión en la construcción de movimientos en los EE.UU. Haz un Clic Aquí [link] para leer el articulo (lo sentimos, solo en ingles).
First Draft for Online Appeal to Individuals
Subject of Email: "Feed the Roots, Grow Our Movements! US Social Forum 2010"
Dear First Name
Join the US Social Forum process for transformative social change! From June 22-26, 2010, the USSF will gather at Cobo Hall and Hart Plaza in Detroit, providing an open space for people and groups to blend their ideas and energy. The USSF 2010 in Detroit is expected to be twice the size of the 2007 forum in Atlanta. That's twice as many young people. Twice as many participating groups. Twice as many experiences of what the alternatives to corporate power look like.
Join us in making an end of the year donation to the success of the 2010 US Social Forum (link to donate)
Grassroots Ownership The power of the US Social Forum comes from the people it brings together and the spaces and encounters it makes possible. With you, we can bring to Detroit our visions for a more holistic, sustainable world and lay out strategies to make movement building happen. With you, we can use our knowledge and experience to stimulate concrete actions for change. With you, we can take this opportunity to build visions IN and WITH Detroit, strengthening communities and leaving something sustainable behind. With you, we can reinvent politics and promote alternative practices and initiatives that build another US. And together we can make it happen!
Raise Money to Raise Movements! Through our far-reaching grassroots fundraising efforts, your contribution will bring our movements together in a historic process of broad consultation and collaboration. We are working to create a space for social movement organizations and grassroots activists, especially people of color and those from low-income groups and poor regions of the U.S. and its territories, to come up with the people’s solutions to our local, regional and national crises.
Don’t miss this opportunity to be a part of movement history!
Please spare some CHANGE for the US Social Forum! You can give a one-time gift or sign up to give monthly contributions. We are happy to accept donations of any size, from $5 to $5,000! (link to donate)
You can also help us with friend-raising - use our website to tell 10, 25 or 50 friends about your commitment to supporting the Detroit Social Forum. (link to invite people)
For more information, grassroots fundraising resources, or to donate online, visit: www.ussf2010.org
Our goal is to celebrate the first 100 donors for the 2010 Social Forum on January 1st, to start the year off right. Help us reach that goal by donating here (link to donate)
Thank you,
Michael Leon Guerrero, Grassroots Global Justice [Jeff Furman, Ben & Jerry's Foundation OR Mark Randazzo, Funders Network on Trade and Globalization...?]
PS: We could really use your generous contributions before Dec. 31st. We also need your participation. Registration for the USSF will begin in early January 2010. In the meantime, please visit us online to check out all the opportunities for how to get involved. All of us are necessary.
PPS: We also want to generously thank everyone who participated in the consulta process. From your advice and guidance, we now possess the necessary feedback to construct the tracks that will best connect the plurality of cultures, generations, and political traditions who are building for Detroit.
In box: photo of person with a bit of a story. "My favorite moments at the Atlanta Social Forum involved seeing friends from organizing efforts I was part of years ago. It was like reconnecting with parts of my life that I set aside for awhile. The 2010 Social Forum is the one event I can't miss." [who would this person be?]
Draft for Online Appeal on Website
Joseph and Sylvia will get us started...
From website USSF donate
Support the US Social Forum
Help us build for the USSF Detroit 2010 and support this national movement for social, environmental, and economic justice. Your donations are essential to ensure that we can meet our organizing and outreach efforts. Please join hands with this struggle by donating whatever you can.
Initial draft:
As the year ends, we ask you to consider a personal donation or pledge to the US Social Forum. The USSF is completely self-funded and relies upon the generosity of social movement and groups, progressive funders, and change-minded individuals, like you, to make this work possible. Your contributions will help drive the organizing and outreach work that is needed to bring millions of voices to Detroit in June 2010 as we create another US!
Please join hands with this struggle by donating whatever you can. Thank you! If your organization would more information about making a contribution, please contact...
Constructing a Narrative
Here’s the beginning of a narrative arc. It’s not the narrative I’m suggesting; it’s a template to spark the conversation.
December--Introduction. Beginnings. Who we are (as an institution and as individuals that the audience will be hearing from over time). Lay out the story.
This is a story that begins in our recession struck neighborhoods, isolated rural areas, ignored reservations, resource starved schools and universities, and consumerism captivated enclaves. But it will end with a might roar of people power in Detroit, a roar powerful enough to push back against Wall Street, K Street, the Halliburtos, Walmarts and Goldman Sachs stalking our land. We invite you to be our partner, our strength, our wisdom and our inspiration.
Establish some emotional themes--USSF as a welcoming place, a comfort and an inspiration for movement people.
Asks--donate now, as much as you can to set us off right. Be one of the first 100 sustainers. Our sustainers spread the word to at least 10 email addresses on our tell a friend form, OR give $20 a month for 6 months, or give $100 before the end of the year.
January--Exciting start to a new year. Emotional tone: energy and work is getting done. Share plans about our progress. Who is hired, what committees have accomplished, how much we raised and need to raise, preparations in Detroit . Think about some metrics: goals for how many people from different parts of the country. Highlight local efforts – city or constituency based efforts to draw people in.
Test messaging to determine best language for asks.
Asks--focus on sustainers. Roll out pledge pages. Make it possible for people to fundraise for their own participation, or better yet, for cash that can be used for group travel and lodging.
February--Detroit as a theme. How the city is changing because of our plans, how we might be changed by the city. Emotion: determination in the face of a cold hard winter and economy.
Celebrate sustainers. Stories about people looking forward to attending for the first time.
Asks--focus on pledging, group fundraising efforts. Experiment with regional asks – ‘50% of all funds raised this month will be used for youth scholarships from New York .’
March--Spring. Rebirth. Joyful resistance. Images of USSF Staff at work, in person Detroit folks, report backs from local organizing efforts. Test videos for fundraising impact.
Escalate the ‘I’m going to Detroit and sharing my journey’ stories that are shared on social media. Consider: scholarships awarded via raffle, in exchange for promotional efforts, friend and fundraising efforts, blog promotions, etc.
Asks--focus on ‘make your plans for the summer right now.’ Start working with existing donors to expand the circle. ‘You donated. Can you find one more donor? Use this language.’
April--Travel. Plan, train, car, bus, or what? Use transport language so folks are visualizing how they are getting here. More concrete language about what attending will look like. Describe what attending will be like, using Detroit landmarks, vip surrogates talking about what they hope to get out of it, snapshots of interesting sessions being planned. Lots more video please…. Theme: on the road to Detroit .
May--Urgency. People are on the edge. To go or not to go? We need your help to expand the circle of attendees. Emphasis: local efforts constituency efforts to build participation. Highlight stories about people ‘deciding to come after all.’ Fundraising might focus on things that help others make it. ‘Can’t make it? Help someone who wants to come but needs help.’
June--Celebration. Lots of content. Focus on messaging about the political goals of the social forum, prepping the network that will relay Forum events, blog posts, live video feeds, etc.
July--help us close out properly. Raise money for Detroit hosts, pay back debt, produce documentary, etc.
GENERAL notes…
- Emails should be short and have specific asks that vary over time. Most weeks, we should only send one email; that email should be linked to a previous email, and set the stage for a future email.
- Different constituencies want to be heard/recognized in our messaging. That’s great! Think about how to fold them in to an existing sequence. For example, Palestinian supporters mark May as Nakba day. So we can plan on using a surrogate like Nadia Hijab to author the fundraising email around that time, and allow for some messaging about solidarity. But not a special email only about that….
- There could be an email that is more like a newsletter, with notes about working groups activities, etc. But that should go to the smaller constituency that is highly engaged. The larger list we build should NOT be like a newsletter, with multiple stories and lots of different options for what can do. Each email pushes a primary link to be clicked on, with perhaps a secondary link mindful of who is excluded. (example: an appeal for funds can include opportunities for ‘friend raising’.)
- Note that we’re constructing a story where the USSF is at the center, not the periphery. So instead of starting and ending with national politics or international events, we’re pushing OUR story of the USSF. There are other messengers on our behalf who will write more thoughtful pieces about how this connects politically, etc. We can link or mention the best of those efforts. But it’s not the job of this group. (my opinion, of course….)
- We should think about realistic goals. How many donors? How much raised?
Technical Requirements
The technical requirements have been outlined on the ICT wiki